You just have to see it. It’s one of those ads that you just can’t stop watching. It’s strange, you wonder if it’s a joke but in the end, you think “man, I’d want this guy to be my lawyer”. Thinking this guy could give Saul Goodman a run for his money.
Superbowl ads have been known to be, well, pretty awesome. Normally we are all talking about the huge National campaigns from the big companies. However, this year the internet is all over this ad that appeared on local Georgia television during a local commercial break last night.
According to Jamie Casino’s YouTube account:
An epic 2 Minute Halftime Commercial written and directed by Jamie Casino. The spot features Jamie’s brother Michael who was gunned down with his friend on Labor Day 2012. The story reveals how Savannah’s Chief of Police, Willie Lovett, deceived the citizens of Savannah after four homicides took place Labor Day weekend. Jamie Casino, a personal injury attorney with a large practice based in Savannah, GA created the ad to set the record straight in the Biggest Game of the Year, Super Bowl XLVIII.
Epic is right!
What do you think?
xo – J